A policy studies/research institution and think tank, NEC-SE provides political-military assessments and analysis of international affairs. Founded by a Christian Assyrian US Army Lt. Col. (retired), the logo’s imagery is inspired by iconic Assyrian art, representing strength, growth and light in the midst of international turmoil. The 7 waves and 7 palm fronds represent the seven continents, and its peoples, nations, and tongues. The consistent line implies steady and measured analysis, and the round shape projects wrap-around dependability and an enduring promise, much like a seal.
The CEO of Buckshore wanted the name and the logo to feel 100% Michigan. So we created a buck’s antler that suggested a B set against a blue expanse of sky and water.