Print / New product launch

Next Generation wallboard
new product introduction
DDB / Art Director

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Direct Mail / Brochure
This self-mailer’s story integrated with the storyline in the commercial and was mailed
to USG’s list of contractors. It announced the Rock Tour: four trucks decked out
in NASCAR®-inspired graphics we designed, stopped at construction sites all over the country,
handing out information about the Next Generation of  wallboard, free hats and T-shirts,
and entries to win a new truck.

Brochure is 8 color and spot varnish with self mailing back, wafer sealed.

USG brochure cover- Rock Tour Promotion
USG brochure spread1- Rock Tour Promotion
USG brochure spread- Rock Tour Promotion

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An interactive print ad introducing one of  the new products to the trade
revealed its unique features and benefits. The design integrated with the
Next Generation wallboard print.

Trade magazine tip-in ad
Trade ad with cover piece opened up
Trade ad fully open

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Direct Mail promotion

To introduce the new USG products to influential sales people, we created
a direct mail box with usg branded knife and brochure.



USG Direct Mail Promo Box

 

 

A version of the brochure was distributed to the sales force that also included
market research results, the marketing support plan and a FAQ section to help
them talk to the trade.

Next Generation / Brochure / cover
Next Generation / Brochure / interior

 

 

 

 

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