String Theory Yarn Company has a very active community of knitters and artisans so the home page had to show all the interesting events and discussions that connects them. The custom WordPress design features a slideshow of new images of events and projects, and a place for blog excerpts, to invite further exploration. Below, a quote that inspired the name, speaks to the ethos of the store, and invites connection through social media. There’s a custom widget to announce upcoming events, a newsletter sign-up, and the latest tweets, giving the viewer a feel for how fun and engaged the store is with it’s community.
The classes page lists all the classes offered each quarter – and it’s always a long list. To make it more manageable for the viewer, we added an image of the project and a summary of what you’ll learn, with a “show all details” button reveal all you need to know. On the sidebar, events, social media, or even new products, can be added with the custom widgets.
This was an amazing project – thanks to the generosity and aesthetic of the shop’s owner, Janet Avila.