OOH / Museum / SUE

The campaign out of home work included:

The “Waking the T. rex in 3D” lenticular poster had 20 layers of images, giving the illusion of Sue breaking through the glass of the shelter poster.

Sue / Lenticular OOH


A light and sound bus shelter roared when you pressed the button in Sue’s mouth and projected the shadow of Sue’s fossil on the sidewalk at night.

Sue OOH / Light and Sound


Other OOH locations included buses, floor clings and wall clings in transit stations, window clings in trains, train cards, station king posters and a spectacular poster on the side of a storage company, bringing the message to commuters.

Sue OOH / exterior wall


Sue OOH / transit station

Sue OOH / transit station 2

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