The campaign out of home work included:
The “Waking the T. rex in 3D” lenticular poster had 20 layers of images, giving the illusion of Sue breaking through the glass of the shelter poster.
A light and sound bus shelter roared when you pressed the button in Sue’s mouth and projected the shadow of Sue’s fossil on the sidewalk at night.
Other OOH locations included buses, floor clings and wall clings in transit stations, window clings in trains, train cards, station king posters and a spectacular poster on the side of a storage company, bringing the message to commuters.
