Integrated / Package Goods
Integrated / Package Goods
Integrated / Package Goods
Integrated / Package Goods
Integrated / Package Goods

Integrated / Package Goods

How do you convince moms that frozen breakfasts are made with real ingredients like milk, eggs and flour? Open the box. This integrated package goods campaign for Aunt Jemima appeared in magazines, in store, on the web and in social media. And the public gobbled it up. It got twice as many clicks, with exactly the same media buy as the previous year.

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